North America Food Colorants Market
The North America food colorants market is thriving due to growing consumer demand for visually appealing and natural food products. Food colorants, whether natural or synthetic, play a vital role in enhancing product appearance and meeting brand aesthetic standards.
In recent years, there has been a noticeable shift toward natural colorants derived from plants, fruits, and vegetables as consumers become more health-conscious and wary of artificial additives. Ingredients such as turmeric, beetroot, spirulina, and paprika are increasingly used in bakery, confectionery, dairy, and beverage
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